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Hospital Feasibility Study

ACME Hospital Projects

Market Survey and Feasibility Study for setting up a Healthcare Facility

Introduction
A Hospital Feasibility Study is the best way to find out the sources of patient flow to the Hospital. The Feasibility Study comprises both a Market and Financial Analysis of the Project and is an essential aspect to be considered either while establishing a new hospital or a new facility in an existing hospital or expanding the existing hospital.

Objective of carrying out a Market Feasibility Study for a Healthcare Facility

  • Format suitability, whether if Tertiary - Single, Multispecialty or Multi-super Speciality
  • Evaluating the suitability of the proposed facility location
  • Identifying the right Specialities to be provided by the Healthcare Facility for the location
  • Understanding the Critical Gaps in the Private Healthcare provided in the planned catchment by the key factors that Doctors in the area look for from such Facility
 
Hospital Feasibility and Business Plan Study
 
Why and How Hospital Feasibility Study Done?

 
 
Hospital Project Reports

 
 
 

Carrying out a Market Feasibility Study helps

  • New investors looking at opportunities in Healthcare delivery space
  • Completing a thorough competitive analysis given the healthcare service lines being explored.
  • Carrying out a demand analysis for the space or medical services provided by the proposed facility
  • Projecting the trends that are shaping what these markets will look like in the future
  • Funding agencies in examining infrastructure investment in regions with less healthcare facilities
  • Overseas players wanting to replicate a successful chain model in India
  • Medical Suppliers looking to penetrate the Corporate Hospital market
  • Preparing Detailed Project Report (DPR) based on Market Analysis
 

Methodology & Approach to a typical Hospital Feasibility Study

  • Establish the Doctor Group to be surveyed depending on the preferred specialities. To include:
    • General Practioners
    • Consultant Physicians
    • General Surgeons
    • Specialist Doctors
  • Use a combination of Qualitative Surveys & Quantitative Surveys. The Qualitative Surveys being free flowing interview taking about 45 minutes for each Doctor and Quantitative Surveys, based on a more structured approach taking about 30 minutes for each.
  • Survey will be structured to evaluate the prospects for the new Hospital based on the following factors.
    • Adequacy of Hospitals with these specialities in the Core Area
    • Quality of these Hospitals based on
      • Facilities & Infrastructure for handling advanced treatments
      • Patient Satisfaction
      • Treatment quality
    • Doctor Recommendations on specialities and others.
    • Location suitability
    • Competition evaluation
    • Format suitability – Primary, Secondary and Tertiary and if Tertiary
      • Single Speciality
      • Multispecialty
      • Multi-super Speciality

      Hospital Feasibility Study


  • Results that can be expected from our Hospital Feasibility Report
    • Format recommendation: To begin as a Multi Specialty Hospital and then transform into a Multiple Super Speciality.
    • Super Speciality recommendations like
    • Secondary care speciality recommendations
    • Supporting specialities to complement the specialities offered and cater to the general needs of the area.
    • Business model recommendations : Corporate Image model, Speciality driven

    Health Care Feasibility Study

 

Hospital Project Report and Business Plan


Hospital Project Report Preparation

Based on the Market Information gathered through the Study and decision taken on the Services / Procedures to be offered, both clinical and diagnostic, we prepare the Project Report cum Business Plan for the proposed Hospital, covering the Phases of growth, over a 10-year period.

Based on the study and if needed, we work out the Costs based on segments of Patients using the Hospital's Services.

  • For lower range patients, i.e., providing very affordable care
  • For mid to higher range patients i.e., providing a For Profit, Private Hospital type care.

Capital Costs and Revenues will be worked accordingly to determine feasibility of each option. This report will be the very basis for the decision on the mix of treatment to be provided.

The Project Report cum Business Plan would include

    Details of the Project
  • Project Description
  • Locational Advantages
  • Market Analysis
  • Hospital USPs / Differentiating Factors
  • Risk Analysis & Contingency Plan
  • Demographics
  • Service and Revenue Mix
  • Stacking Plan
  • Bed Distribution
  • Market Plan
  • Staffing Plan

    Projected Financials
  • Estimated Project costs including
    • Construction Costs
    • Equipment Costs
  • Fixed Costs
  • Variable Costs
  • Operating Costs
  • Estimated Income
  • Projected Profitability Statement
  • Projected Cash Flow Statement
  • Projected Balance Sheet


Healthcare Due Diligence Study


Operational Due Diligence Study of the entire Hospital to examine in detail the existing Infrastructure, Facilities, Equipment, Licenses and Approvals, Staff, and other Resources. The coverage primarily under each of these heads would be: Read More...

 

Manpower Planning and Recruitment Assistance


Based on the Stagewise Roll Out Program as given in the Business Plan we prepare the Organogram covering the Senior and Middle Level Staff, Clinical and Non-Clinical.

On approval of this Staff Master List by the Hospital Management we will provide the Qualifications, Experience and Privileges for each Post, as well as information for placing the recruitment advertisements.

All these requirements will be in compliance with the National Accreditaiton Requirements - the NABH. Read More...

 


Our Latest Indian & International Hospital Feasibility Study, Hospital Detailed Project Reports (DPR), and Healthcare Due Diligence Study Clients

  • Padmabati Devi Hospital, 1000 Beds, Jamshedpur
  • Tristar Global Logistics Nairobi, Kenya, East Africa
  • Sajida Foundation, Ashulia, Dhaka, Bangladesh
  • Sajida Foundation, Keranigonj, Dhaka, Bangladesh
  • Labaid Flagship Hospital, Dhaka
  • Labaid Cardiac Hospital Uttara, Dhaka
  • CRK Diagnostics, Hajipur, Bihar
  • Aftab Hospital, Giridih, Jharkhand
  • Planned Hospital at Pragnapur, Telangana
  • Soorya Hospital, Chembur, Mumbai
  • Soorya Hospital, kandaveli, Mumbai
  • Suasth Hospital, Navi Mumbai
  • Planned Hospital at Durgapur, Westbengal
  • Umri Christian Hospital Trust, Maharashtra
  • Azidus Hospital, Mogappair, Chennai
  • Meridian Hospital, 300 Beds, Chennai
  • Advanced Cosmetology Surgical Centre, Chennai
  • Sankara Nethralaya, New Centre on OMR, Chennai
  • Gous Bai Hospital SP koil, Chennai
  • Hi beam Scans, Chennai, Tamilnadu
  • Planned Hospital at ECR, Chennai
  • Planned Hospital at Minjur, Chennai
  • Sayeed Foundation, Tirunelveli
  • Anbu Super speciality Hospital, 100 Beds, Dharmapuri
  • Esakki Hospital, Tenkasi
  • BS Sahney Hospital, 45 Beds, Coonoor
  • Naam Hospital, 100 Beds, Salem
  • ABC Hospital, Krishnagiri, Tamilnadu
  • Planned Hospital at Velankanni
 

Case Study 1

Anbu Super Speciality Hospital, Dharmapuri

Date of the Study: Dharmapuri, 2020 October

We conducted the primary survey study in the catchment to explore and understand the market.

Aim: To explore and formulate the market Feasibility and Financial Viability of a Tertiary Care Hospital in the district. The district does not boast of a dynamic healthcare system as both public and private healthcare options are very few and underwhelming. The majority of the patients are travelling to Salem, Hosur or Bengaluru for major healthcare ailments and tertiary care services.

Findings:
The study results accentuated the enormous prospect for a good healthcare provider who can alter the landscape of the district by providing key specialities that are not available till now in the catchment. Based on the findings, we derived upon the insights and prescriptive, predictive analysis was done and based on the same we recommended the clinical specialities along with the capacity planning required for this project.

Project Status:
The project is in the developmental post-design stage and the hospital is expected to commence the operations by the end of 2023.

Healthcare Projects

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  • Health Care Feasibility study
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